In the past few days, it was officially announced that the tech giant Hewlett-Packard became the title sponsor of the Ferrari team, which, according to consistent press reports, means an annual income of 80-100 million dollars for Ferrari.
Photo: NurPhoto via AFP / NurPhoto via AFP/Costfoto/NurPhoto
The Maranello stable continues its participation in Formula 1 under the name of Scuderia Ferrari HP, starting with the Miami Grand Prix, and the logos of the computer technology giant will also appear on the racing cars. The agreement does not only cover the F1 team, but the Ferrari E-Sport team and its academy will also bear a new name in the future.
F1 reporter Will Buxton also wrote about the Italian team’s agreement on his X page. According to Buxton, the financial value of the sponsorship will cover two-thirds of the annual budget cap. Since the cap is $145 million in 2024 and 2025, according to Buxton, HP is paying Ferrari $90 million annually
– writes Motorsport.
As is known, HP was previously a sponsor of Williams-BMW in Formula 1, and then they also appeared as a partner of Sauber in the racing circus. The American company has really thrown itself into the world of sports: they recently signed an agreement with the Real Madrid football team.
The extra income will be very useful for Ferrari, as it is known that Lewis Hamilton will move his headquarters to Maranello for a very high salary, and thus more money will be freed up for Ferrari.
Competitors’ salaries are not covered by the budget cap.
The 2024 Formula 1 season continues on the first weekend of May, with the sprint Miami Grand Prix. After five race weekends, Max Verstappen, with 110 points, leads the overall standings with 25 points ahead of Red Bull teammate Sergio Pérez, and the two Ferraris are in third and fourth place, Charles Leclerc with 76 points and Carlos Sainz with 69 points.
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