This global company used coupons for the first time! Now one of the commercial chains has made a big announcement here as well

According to Wikipedia, Coca-Cola’s “free glass of Coke” promotion in 1888 was the earliest documented coupon. The coupons were mailed to potential customers and placed in magazines, Origo reports. It is estimated that between 1894 and 1913 one in nine Americans received a free Coca-Cola, a total of 8,500,000 free drinks.

In 1929, Betty Crocker launched a loyalty point program and issued coupons that could be redeemed for things like free cutlery. Coupons were printed on the outside of packages in 1937.

Surveys conducted by coupon marketplace RetailMeNot found the following:

• Almost 70% of Generation Y look for a discount offer before making a purchase.
• Two-thirds of people say they would shop if they had a coupon, regardless of whether they originally planned to buy something.
• 80 percent admit that they would try a new brand if it offered a discount.
• 48% of people will avoid brands that don’t offer sales.

In Hungary, few shops would probably take the risk of not having promotions, but SPAR, for example, regularly uses couponing. Now, for example, from April 25, 2024, SPAR and INTERSPAR stores will give you a HUF 300 discount coupon at the checkout for purchases worth HUF 5,000, which can be redeemed for purchases over HUF 5,000 in the following week. As part of the campaign, SPAR will issue a new coupon every week from Thursday to Wednesday for six weeks, and these coupons will be valid for one week from Thursday of the following week.

In addition to paper coupons, customers who use their SuperShop card registered in the MySPAR application for purchases over HUF 5,000 will also receive an extra MySPAR coupon worth HUF 300 per week. When redeeming, one coupon can be used per purchase, paper-based coupons and MySPAR coupons cannot be combined, according to the press release of the retail chain.

In addition, there are many price reductions in the SPAR and INTERSPAR stores, where the prices of more than 1,000 products are kept permanently low. You should look for products marked with a red price tag. And SPAR has extended the Árstop EXTRA promotion until June 30, 2024, so the prices of three hundred products are guaranteed to remain low.