In 2021, SPAR Hungary launched its Treasures of Regions program in order to bring high-quality, handcrafted products from local small producers to the market. The company has set up centers in six cities with county status – Székesfehérvár, Zalaegerszeg, Hódmezővásárhely, Nyíregyháza, Pécs and Győr – as well as in Budapest, where micro and small businesses, producers, craft companies, small wineries and breweries can sell their products for the given region. . SPAR only selects products manufactured in Hungary, preferably made from domestic raw materials, into the program, for which it is important that they are linked to the given region and that the manufacturer creates value with it. This gave the local partners the opportunity to continuously deliver their high-quality products from within a few tens of kilometers of the given regional center, shortening the transport chains and causing as little environmental impact as possible, the supermarket chain announced.
Source: SPAR
According to experience, customers liked the unique, typically small-batch food products, and SPAR created an opportunity for businesses to present their products to a wider audience, not only at small farmers’ markets, but also as a partner of one of Hungary’s largest domestic retail chains.
These products are offered by SPAR
In addition to dairy products, pasta, wine, meat products, jams, and honey, the selection of Treasures of the Regions also includes cold-pressed oils, craft beers, wines, preserves, pickles, pasta, and sweets. SPAR Hungary currently distributes more than 500 products from 100 suppliers within the framework of the program. According to the feedback, the products produced with traditional technology are especially for sale.
Source: SPAR
The companies participating in the program to help rural producers and small businesses collectively employ more than 600 people, and they also support job preservation and job creation in small regions where larger businesses are less present.
The products of the Régiós Kincsei program can be recognized by the “red apple” logo in hypermarkets and supermarkets.
More information BY CLICKING HERE find.
Tags: SPAR offers domestic delicacies
