In the Norwegian Post’s Christmas advertisement, Mother Earth leaves Santa Claus

In the Norwegian Post’s Christmas advertisement, Mother Earth leaves Santa Claus
In the Norwegian Post’s Christmas advertisement, Mother Earth leaves Santa Claus

It seems that the shocking Christmas advertisements of the Norwegian postal service, Posten, are slowly becoming a tradition. After last year’s story told how Santa Claus falls in love with a man, this year the (seemingly) happy couple, Santa Claus and Mother Earth, part ways. With the sad short film, Norwegian Post is trying to draw attention to the fight against the climate crisis.

Although on the surface it seems that Mother Earth is concerned that Santa Claus is more concerned with the production of gifts than with him, the ambiguous message of the advertisement is actually about the ambivalent relationship between humanity and the Earth.

Santa tells him in the commercial that at first they seemed like the perfect couple, and he says he misses when they were happy and didn’t fight so much. Santa’s words are accompanied by images such as: Mother Earth and Santa Claus walking in the forest, holding each other’s arms, admiring nature, Mother Earth planting plants, and Santa Claus making him tea. The mood of the seemingly idyllic life pictures changes when the employee of the Norwegian post office knocks on the door of the couple’s cottage on the edge of the forest in a newer bag with leaves. The increasingly desperate Mother Earth blames Santa Claus for overdoing it, not thinking about the consequences, and not taking responsibility.

“More, more, more! When will it be enough?” he asks the surprised Santa Claus, then packs up and walks away.

“I admit, I didn’t see how serious the situation was. I didn’t want to acknowledge that things weren’t working out between us. Can’t we somehow live together? I can not live without you. No one knows,” writes Santa Claus in his love letter to Mother Earth, to whom his wife returns at the end of the commercial, but the Norwegian post office warns:

Mother Earth cannot give you more chances.

The article is in Hungarian

Tags: Norwegian Posts Christmas advertisement Mother Earth leaves Santa Claus

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