As at the beginning of every December since 2000, the Pantone Institute announced the following on Friday night Hungarian time color of the year. In 2023, this shade is a PANTONE 18-1750 Viva Magenta will be a shade.
It is a vibrant, pulsating, bold and optimistic red shade, which according to Pantone is a a fist in a velvet glove resembles The nuanced crimson tone is apostrophized as a hybrid color that creates a balance between cold and warm.
18-1750 Viva Magenta (Source: Pantone)
“In the age of technology, we draw inspiration from nature and reality. PANTONE 18-1750 Viva Magenta comes from the red palette and is inspired by carmine obtained from the purple louse, one of the most valuable pigments in the natural dye family and one of the most powerful and brilliant known to the world. Rooted in the original material, PANTONE 18-1750 Viva Magenta reconnects us with the original. Summoning the forces of nature, PANTONE 18-1750 Viva Magenta boosts our spirit and helps build our inner strength” he explained Leatrice Eisemanexecutive director of the Pantone Institute.
This is how they choose
The color of the year is selected through thorough research and analysis. For Pantone’s trend researchers, the four major fashion weeks – New York, London, Paris, Milan – are the most decisive source, but in addition to these, they also study the street fashion of the world’s fashion capitals, as well as analyze the trends prevailing in the music industry, the film world, the media, and contemporary fine art. , and increasing trends, and they are also paying attention to areas such as tourism or car manufacturing. What’s more, the socio-economic processes taking place in the world, the public mood, and events with a global impact also influence which shade they ultimately choose.
Colors of the year from 2000 to 2022 (Source: Wikipedia)
The so-called color standard groups of 30 different nations gather twice a year at a secret European location, where they listen to presentations and hold discussions for several days, and then make their decision on the official trend color of the following year.