The fashion brand, whose event in Paris was attended by Hungarian Olympians Mária Érdi, Fanni Pigniczki, Máté Koch and Krisztián Manhercz, is meant to connect its teams and athletes with a central design story that promotes the unique identity of each nation, while also displaying the burning passion of the athletes.
The clothing was designed by Adidas with expressive fonts and elaborate visuals, which will also appear on the clothing of 15 officially sponsored teams. The clothing of the Hungarian team, for example, will be woven through three colors inspired by the Hungarian flag: mint green surrounds the viridian, white and bright red fields, the announcement says. With the mixing of colors, the pattern of the entire surface, as well as the country-specific inscription, are meant to bring to life the world of fiery passion burning in the athletes.
In addition to the team uniforms, the company is also launching a 2024 sports package.
Something happened to Adidas that was unprecedented in 30 years
German sportswear giant Adidas announced in March that it had posted its first loss year in more than 30 years, while warning that North American sales would fall again as US sportswear retailers have recently stockpiled inventory.
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