In the framework of a “historic, multi-year” agreement, the two brand giants are joining forces: HP has become the main sponsor of the Ferrari F1 team. The name of the team also changes.
As it was reported by the press a day ago, Ferrari made a big announcement: after 2021, it has an official main sponsor again! The red team signed a long-term agreement with the American technology giant, Hewlett Packard, i.e. HP, according to which the name of the stable was also changed.
According to the announcement, HP has signed a “multi-year” deal with Ferrari, which will continue to compete under the name Scuderia Ferrari HP from Miami. Their company’s logo will also appear on the car and on the drivers’ uniforms.
The American company will not only be a supporter, but also a true partner. With its technology and services, it also supports the work of Ferrari in practice, thus helping to improve their performance. Among other things, they will provide support in the areas of preparation and strategic decision-making. In addition to the F1 team, they also sponsor the e-sports team, Ferrari’s e-sports series, and the Ferrari F1 Academy car.
“Ferrari and HP today announce a historic multi-year partnership agreement. The collaboration between companies belonging to the world’s most iconic brands is based on a shared commitment to sustainable innovation and practical technology” says the statement.
The current deal reportedly rivals F1’s current biggest sponsorship deal, the collaboration between Red Bull and Oracle.
It has been reported that the HP logos will debut at next weekend’s Miami Grand Prix on the Ferraris, which will compete overseas with a unique livery. “Ahead of the Miami Grand Prix, representatives from both organizations will be on hand to unveil Scuderia Ferrari’s HP livery, which will be the debut of a special edition design designed specifically for Miami. Ferrari team principal Frédéric Vasseur, team drivers Charles Leclerc and Carlos Sainz, and HP managing director Enrique Lores will also be present.“, they said.
Photo by Ferrari
Benedetto Vigna, the managing director of Ferrari, said in connection with their agreement, following the spirit of their founder, Enzo Ferrari, they strive for innovation on the roads and on the race track, to create a sustainable future, to achieve carbon neutrality and to train the young generation. “We found the same values in HP, which makes them an ideal partner. We are looking forward to the start of our new cooperation to face the opportunities and challenges together” he said.
HP CEO Enrique Lores added: “Technology, performance and exceptional know-how drive the future, which is why HP and Ferrari are perfect partners. Both brands have a rich history and have stood the test of time. Through this special collaboration, we have the opportunity to reach new audiences, business growth, and make a lasting impact on our mutual clients and communities. Together, we will use the global racing market to accelerate sustainable innovation.”
Ferrari’s most recent main sponsor was the Philip Morris tobacco company’s Mission Winnow campaign, which was also included in the team name. They got out after 2021. HP was previously a sponsor of Williams and Sauber, and currently sponsors Mercedes and Stake-Sauber with the HPE (Hewlett Packard Enterprise) brand.
Cover image:
Carlos Sainz, Frédéric Vasseur and Charles Leclerc (Photo Ferrari)
