According to the latest data from International Data Corp. (IDC), China’s smartphone shipments rose 6.5 percent year-on-year in the first quarter.
The market is dominated by the five largest manufacturers. Honor, formerly part of Huawei, leads the list with a market share of 17.1 percent, with an annual growth of 13.2 percent. Close behind is Huawei with a 17 percent share, whose shipments jumped 110 percent, largely due to strong demand for the top-of-the-line Mate 60 model. OPPO follows with 15.7 percent.
Apple achieved a share of 15.6 percent with the iPhone, which means a decline compared to the previous year and a drop from the previous year’s second place. Vivo rounds out the top five with a 14.6 percent share.
According to IDC’s analysis, the Lunar New Year contributed to an increase in the desire to buy – especially interest in lower and mid-range products. In the market of higher-end phones, AI technology and novelties of foldable devices have given Android device manufacturers the opportunity to
further distinguish themselves from Apple.
IDC highlighted: “Apple’s quarterly price promotions were unable to offset the pressure of intense competition from Android competitors.”
Apple is expected to release its March quarter financial results on May 2.
Cover image source: Getty Images
