Contrary to previous reports, the new store in Arena Mall will only be opened this year. Primark’s new store in Budapest on Tuesday, May 28 at 10 a.m open its doors to customers. According to the company, the new store covers an area of more than 3,100 square meters.
The opening will create around 180 jobs in Hungary.
In the region, the chain had almost no stores in Hungary. This year marks five years since Primark entered the CEE region, opening its first store in Ljubljana, Slovenia, in June 2019. The fashion chain currently operates 12 stores in five markets: Slovenia, Poland, the Czech Republic, Romania and Slovakia. In addition to the opening in Budapest, Primark is continuing its expansion plans in the Central and Eastern European region: in the next year, it will open stores in Timisoara in Romania, Prague in the Czech Republic and Bydgoszcz in Poland, reports Világgazdaság.
Maciej Podwojski, Primark’s head of Central and Eastern Europe, said: “We are very pleased to be able to bring Primark’s famous and affordable fashion to customers in Hungary for the first time in May. We announced our intention to enter the market in January 2023, and we can’t wait to open our doors soon”.
We also reported that the new workforce for the Budapest store has been being recruited for some time, and English language skills were essential to fill the previously announced positions.
Fraudsters are misusing Primark’s name
Long before the opening of the official store, various fraudulent websites appeared in the name of Primark, where the company’s products were advertised.
“We are concerned by reports of fake websites and advise customers not to share their personal information with unknown third parties online. We currently do not have a website in Hungary, and we do not offer Primark products for online sale through third parties,” the company told Vg.hu.
The fast fashion company also announced that Primark products it will only be available for purchase in the Budapest store opening in the coming months.
