It closed a record year, and the products of the Hungarian family company group are now available in 103 countries

The company was founded by the parents, and their two sons took over the baton in 2014. During that period, they switched to their own production, but product development is also in-house. Thanks to the expansion abroad, the turnover increased tenfold in 10 years and they have similarly ambitious plans for the next period as well.

In addition to maintaining its leading role in the domestic market, the company increased its share as an exporter in key target countries such as France, Germany and Poland last year. It grew dynamically in addition to the regional markets in southern Europe, including Spain, Portugal and Greece, and in the north in Norway and Iceland. The sales revenue is still highly diversified: the 80 percent weight of exports gives its real value to the fact that it already handles billions of HUF turnover in more than 20 destinations.

“Every crisis educates the company”

Bálint Lévai, CEO, said that this year and next year, they see the key to development in products sold directly to consumers. If only because they work with distributors outside of Europe, they have less impact on those markets.

Since they distribute their products in more than 100 countries, they have to pay attention to what special needs appear worldwide. When they experience this, they develop a new product that they make available everywhere. One of the strengths of the company group is precisely this: everything from product development, production and quality assurance to sales is in-house.

Although the BioTechUSA group of companies was founded by the parents, they are no longer involved in day-to-day decision-making. “They enjoy being able to step back, which makes it easier that the results are coming, they don’t have to be nervous,” says Bálint Lévai.

“We are not suppliers of multis, but of consumers. We have to convince them, we have to develop and manufacture products based on their needs.”

“Last year, due to the difficulties caused by skyrocketing energy prices, many things had to be reorganized and rethought. I think every crisis can educate a company, we learned a lot about our own operations.” he adds.

They also experience the labor shortage that appears primarily in blue-collar positions, but to a decreasing extent. He believes that it is not the lack of labor, but the low wages and the inadequate benefits package that can cause the companies’ problems.

Growth even during the war years

They opened 45 stores worldwide last year, with around 200 new flavors appearing every year. The premium segment grew, so fewer customers generated more traffic in 2023. 10 years ago, they would not have thought that they would be able to achieve a tenfold increase, and they must aim for this for the next 10 years as well.

This is a large market with great growth potential, as people worldwide spend on health and sports. In addition to the main protein-based product line, the demand for products containing collagen and vitamins is growing the most.

The greatest demand is still for protein powders, but the expansion of dietary supplements has also continued. In addition to technical supplements, such as capsules and tablets, more and more special foods are being sold. The products are available offline and online, in own and partner web stores and shops, gyms, supermarkets, hypermarkets and discount chains, drugstores, filling stations and pharmacies.

Last year, the 100th international store was opened, the first BioTechUSA unit in Spain, and the first foreign Scitec Nutrition store debuted in Germany. Outside of Europe, the massive expansion achieved by the company in, for example, Iraq or Vietnam is still remarkable.

Marathon running with dietary supplements

On nearly 44,000 square meters of useful floor space, Sádán and Dunakeszin can store 24,000 pallets. Their annual production capacity is 20 million slices, 20,000 tons of powder, 1 billion capsules and tablets. Last year, production was expanded with a modern automatic warehouse, which we also looked at.

They renovated their old office building in Óbuda with a total useful area of ​​1,500 square meters, 3 floors, and donated 83,000 boxes of products, cash, and rehabilitation, diagnostic and therapeutic devices worth HUF 355 million as part of their social responsibility program.

“The dietary supplement market is not crisis-proof, we are a crisis-proof company in the market, if the journey of the BioTechUSA group of companies is a marathon, then we are only at the 5th kilometer out of 42.” – claims Bálint Lévai.

2024 may bring more than 50 store openings, and a production line capable of producing more than 50 million premium protein bars per year is also planned.